Malcolm French is an agriculturalist, publisher, associate researcher and honorary curator of the eucalypts at the WA Herbarium, a farmer in the central wheatbelt of Western Australia and a recipient of the Medal of the Order of Australia in 2015. He has worked in agribusiness across three states in his corporate and in his farming life. Through this combined experience as a farmer, his time in agribusiness management across WA and his passion for eucalypts, he has been an advocate of protecting and planting native vegetation on farms. Malcolm has published a number of taxonomic papers and two books on the eucalypts of Western Australia. He continues to research our iconic eucalypts and innovations to increase tree cover in the landscape of Western Australia.